It's hard to believe, but day two at the 2016 IWF Show in Atlanta, GA surpassed our wildest expectations! The booth was a flurry of activity from new and long-time customers! In addition, new leads contributed to an amazing 48% increase in visitors from day one! As a reminder, please visit us at booth #3353 to view our extensive displays and new Wood catalog!
Todd Shapiro, Vice President of our Monroe and national finishing operations, gives us a thumbs up after inspecting the booth!
Bacci company (left) received the 2016 IWF Challengers Distinguished Achievement Award® for their collaboration with Todd Shapiro (right) and the Monroe facility. Also pictured is Jack Lansford, Jr., President of Decore-alive Specialties (center) and Jack Albright, Vice President of Elk Grove, CA operations.
Stephen Abernathy, Western NC Sales Representative, explaining the benefits of our truck delivery service in his territory.
Brian Foster, Northeast Regional Sales Manager, hearing about our success with Deco-Form in the New Jersey market.
Ed Anderson, Southeast Regional Sales Manager, sharing the benefits of our custom color matching (Tier 3), Solvent-Based Finishing from Monroe, NC.
Decore Ladies in Red! Amazing contributions by these ladies this week. From left to right, Chanda Erselius (Marketing Consultant), Jennifer Simpson (Inside Sales Supervisor), Jessica Lansford (Marketing Specialist), Calla Davy (Marketing Brand Manager), and Monique Davalos (Web Content Manager).
Finally, we are blessed with the opportunity to strengthen relationships and recognize the importance of our amazing customers. Jim Elliker (left), owner of Victory Woodworks, Reno, NV, shared an awesome story of Decore's partnership and support regarding a recent order from our Elk Grove, CA facility. Shawn Sievers, Northern CA Sales Manager (right), shared with me later, "Jim is one of those people you meet in life that you just automatically like and care about."
A key figure in the success of Decore-ative Specialties has been the leadership of Jack Lansford, Jr. in the expansion of its products and capabilities, which in turn has influenced the custom cabinet market.
Celebrating Milestones: Ruben Sanchez Retires after 43 Years!
On Friday, March 3, 2023, Decore-ative Specialties celebrated the retirement of Ruben Sanchez. Ruben started working for Decore-ative Specialties in 1980 at our El Monte, CA facility and continued his tenure at our Irwindale, CA facility, working in the Plywood Department.
Celebrating Milestones: Jose A. Reyes Retiring After 19 Years!
On Wednesday, November 25, 2020, Decore-ative Specialties celebrated the retirement of Jose A. Reyes! Serving as a team member in the Specialty Wood Shop and producing the most custom components ordered, Jose began his employment in 2001 at our Irwindale, CA facility. He completed his tenure at the same location.
New Catalog and Pricing Guide!
We recently released our newest wood catalog and pricing guide! Combined with artistic photography and industrial design, our wood catalog provides over 200 pages of the most comprehensive product offering in the custom cabinet components industry.
WMIA 2016 Innovator of the Year
Decore-ative Specialties’ use of a custom CNC shaper sander has significantly increased capacity and improved production in its cabinet door making process.